Washed Ashore | Carola Remer x M+D | Ikaria Campaign (+)
Launching a New Brand
When a brand is just getting started, it has no messaging and no identity that is familiar to the public. So, being entrusted to develop that for the Ikaria Resort Wear campaign through our images and casting is a responsibility that we take very seriously. However, to do this well, we must have a client who is ready to launch right and willing to let us do the work for them. As it turns out, Ikaria was the dream client. And Carola Remer (Marilyn) and Liz Mittra (Wilhelmina) were beautiful faces to launch this collection. Learn more on the blog.
Ikaria Resort Wear Campaign: Led by a Dynamic Duo
Lisa and Dustin, the Owner and Creative Director of Ikaria Resort Wear, are a dynamic, passionate, and dedicated team. They know what they want and hire the right people to get them there. This is a gift to creatives like us and Tigerhouse Films, the video / production company and our creative partners on this shoot. Mutual trust and respect enables us to dive in and do our job right from the start. As a result, Ikaria benefitted from top-quality, thorough, and efficient work each step of the way. Because they enabled us do our job well, they were able to see lots of casting options, receive a range of creative suggestions, and make the right decisions that fit their vision for the launch.
We truly enjoyed watching Lisa and Dustin on set; they were among the most relaxed clients we’ve ever seen on shoot day. With all of the work done beforehand, the Ikaria team was able to truly enjoy the experience of the day. It was nothing but smiles and laughter on set as they watched their vision become a reality. It was a beautiful sight to see since it is always our goal for everyone to enjoy a fun, creative day on set and walk away feeling elated. We couldn’t have asked for a better client or day. Read more on our blog.
What to view next:
If you like this shoot, check out our beach, swim, and active wear shoot with Tyrie. Or just browse the rest of the portfolio below: