The Face | Najiyah x M+D | Laugh Kiss Care Campaign
Laugh Kiss Care & Beauty Photographer Melis + Dainon Create Cruelty-Free Campaign
Laugh Kiss Care is a completely cruelty-free, non-toxic, healthy, vegan lip care company based in Los Angeles, California. Created by celebrity makeup artist, Lauren Kaye Cohen, Laugh Kiss Care is dedicated to giving back to the community by donating generous portions of their revenue to organizations that support women, cancer research, animal protection, and more. As a makeup artist, Lauren has worked with people from all backgrounds and with a variety of features. It was important to her to create a line that would look great on anyone and everyone. As a beauty photographer, I understand that this is not an easy feat. So, for this campaign, we wanted to showcase through the casting and photoshoot that no matter your complexion, hair/eye color, etc., LKC will look beautiful on. Our brilliant models helped us to accomplish this goal.
Beauty Campaign Casting
Casting for this shoot was a lot of fun. As is typical of our castings, we got to see models from all over the world. They came with different backgrounds, styles, personalities, hair colors and skin tones. Many of the girls just hopped off international flights and rushed straight to the casting. Although the industry is improving with regards to diversity, it is not typical to see the mix of girls that we invited at a go-see for the same campaign. So, we embraced the opportunity to look for beautiful, impactful, gorgeous faces with striking eyes and beautiful lips, without the common restrictions.
If you don’t know by now, as artists, we are all about diversity, interesting aesthetics, and unique ethnic blends. We also specialize in showing off true, natural skin tones. So, we found our perfect fit with Lauren and Laugh Kiss Care. We sought models who had strong expressions, great eye contact, the ability to flow from sensual to sweet, and winning attitudes. Attitude is really important in any shoot since you’ll be together all day. But, it’s especially important when multiple models are working together. Because tension on set has the ability to translate through photos and we wanted nothing but warmth and closeness in our images.
Healthy, Cruelty-Free Beauty Products that Work
Lauren is a huge animal lover with a house full of dogs and kitties. So, when she set out to make a lip care line, she knew that she would stand firm against animal testing. She also refuses to sell to countries that have mandatory policies in place to test on animals. As vegans and animal advocates ourselves, we of course love and applaud this decision.
Instead, Laugh Kiss Care has been thoroughly tested and reviewed by celebrities, models, and the pickiest of beauty professionals. Happily, the compliments have been pouring in and re-order rates are sky high exceeding 90%! In fact, we first learned about Laugh Kiss Care from other makeup artists we worked with who raved about the product. Prior to shooting with LKC, Carissa Ferreri, our makeup artist on the Ikaria Resort Wear Campaign actually used the sheens on our models, Liz & Carola. We were discussing how gorgeous the colors were and that it was amazing they were staying all day long. The models were asking where they could get them because they felt so moisturizing on. Come to find out, Carissa was using Laugh Kiss Care!
If you like this, check out our shoot with Sakura & Sydney for Vanidades. Or, simply browse below: