LA Fashion Photographers Melis+Dainon join forces with Tigerhouse Films to create bold launch of Ikaria Resort Wear’s luxury collection.
Ikaria Resort Wear is a brand new luxury resort wear line. They specialize in elegant, sexy, beach gowns that can be worn confidently from brunch to beach at the world’s finest resorts. While every shoot is incredibly important to the life of a brand, the first images that they unveil introduce them to the world and define who they are and how they should be received. As NY & LA fashion photographers and casting directors, we do not take this lightly. We recognize and appreciate that it’s a tremendous honor to be trusted with that responsibility.
A true collaboration with Tigerhouse Films
This was a dream shoot from start to finish. We teamed up with Tigerhouse Films, run by Jason Carpenter who is among the most professional and collaborative individuals that we’ve had the pleasure of creating with. Tigerhouse provided production and videography for the campaign, while we took over the casting, photography, and beauty team selection. Our work blends beautifully together because our creative styles both prioritize the critical elements of authenticity and high-end quality – the perfect fit for Ikaria’s luxury market. You can view the gorgeous fashion film that Tigerhouse created by clicking here.
Pre-production is key
We do a lot of work upfront to ensure that the shoot day has a creative flow with minimal interruptions. Luckily, we see eye-to-eye with Jason on this, so we all committed significant time to pre-production. I cannot fully express how amazing it is to have a teammate who is as eager to comb through every little detail as we are. And it really paid off.
We started with a few creative sessions with Ikaria’s owner, Lisa, and creative director, Dustin. We learned about their vision and discussed all of the details to ensure we were on the same page. Then, Dainon and I continued to meet with Jason and the Tigerhouse team over the next few weeks to run through ideas, scheduling, etc. until every piece was in place.
As creatives and casting directors, we focus on finding the right faces for the brands as well as the artists. Because it doesn’t matter who you have in the frame if your creators can’t work with them. We also understand that video and photo require different sets of skills from the models. So, each team needs to be happy with the girls based on different qualifications. I’m proud to say that we found the perfect faces to launch this collection.
Carola Remer is represented by Marilyn Agency in New York. We held an online casting with her and she was dynamite. She is obviously physically stunning, but her personality pushed her over the top and quickly convinced us that we found our perfect blonde. Liz Mittra is based in Los Angeles at Wilhelmina Models. We worked with her 3 years ago and have been friends ever since. While we saw many brunettes, Lisa fell in love with Liz immediately. It was obvious that she would be the exotic bombshell Lisa had been looking for and Dustin fully agreed.
The perfect day at the Gesner House in Malibu
In the end, we had a fast-paced and truly enjoyable photoshoot on set at the Gesner House in Malibu. Everyone showed up ready to work and excited about creating. It was a gorgeous day. We flowed seamlessly between looks, and the energy on set was as brilliant as the sunshine.
Our good-vibes beauty team
When selecting creative teams, it’s important to us that we find great talent with terrific personalities. Energy on set always transfers to the models and is exposed in the images as well. So, we can’t have negativity affecting the results that everyone works so hard for. Only good vibes are welcome.
Because we’ve worked with Carissa Ferreri and Michael Kanyon before, we knew that they would be the perfect fit for Ikaria Resort Wear. In addition to showcasing the beauty of Carola and Liz from morning to night, Michael and Carissa are absolute joys to work with. When shooting on location, you deal with so many unpredictable factors. From changes in weather and light to logistics, wind, the unexpected wave, and clingy sand. There is always a surprise in store. So, it takes a smart, talented, adaptable team to do the job and we certainly found ours. We couldn’t be happier. (Click to see our eyewear campaign with Michael)
A bold, bright future
Lisa and Dustin have been truly impressive from the start; it will be exciting to see where this first season takes them. They are a smart, energetic, and talented duo who understand the importance of investing in their brand. Lisa embodies the Ikaria woman, so she knows her clientele well. And their shared vision, dedication, and capacity for greatness is truly impressive. We look forward to more from Ikaria next season.